SUPERDRY
'THE NIGHT IS YOUNG' To truly reconnect with a younger audience, we avoided the expected fashion film feel for this new S/S collection launch. Focusing on their actual interests - owning the night and what they get up to be once the light drops. All shot and pieced together from countless different cameras using the sort of techniques our audience are used to seeing and using in their newsfeeds. Rolling out across social, ecommerce, PR and bespoke influencer activation.