KELLOGG'S CRUNCHY NUT
‘BE YOUR BAD SELF’ We're our best selves most of the time, right? Where's the fun in that? Crunchy Nut is permission to embrace your not-so-good, frankly a bit bad self...whatever the consequences. What started as one snowballed into 12 mischievously naughty films showing the lengths people go to get their spoons into the good stuff. With social polls and 'motivational quote' posts poking viewers to go 'bad-self'.